Хорошая статья, экстраполирующая известные/открытые данные

Google’s growing problem: 50% of people do zero searches per day on mobile

https://theoverspill.wordpress.com/2015/10/19/searches-average-mobile-google-problem/?utm_source=twitterfeed&utm_medium=twitter

... more than half of all searches incoming to Google each month are from mobile. (That excludes tablets.)

• more than 100bn searches made per month to Google (total of desktop/ tablet/ mobile).
• about 1.4bn monthly active Google Android devices. (Source: Sundar Pichai, Nexus launch.)
• about 1 billion monthly active Google Play users. (Source: Sundar Pichai, Nexus launch.)
• about 1.5bn PCs in use worldwide.
• about 400m iPhones in use worldwide. Probably about 100m of those are in China. (Analyst estimates.)
• about 100m other smartphones in use (70m Windows Phones, 30m BlackBerrys)
• the mobile search market only generates a third as much revenue as the desktop. (Source: Rob Leathern, via the IAB 2014 report.)

So let’s put these numbers together.
• In all, there are 1400 Google Android + 400 iPhones – 100 iPhones inside China + 100 other = 1.8bn smartphones in use outside China.
• 50bn mobile searches per month = 50bn per 30-day period

Calculate! 50bn / (1.8bn * 30) = 0.925 mobile searches per day.

На десктопах ситуация не намного лучше (чуть больше 1 поиска в день). Там есть немного обсуждений, почему так может быть, и вопрос: что же будет Гугл с этим делать.